{"id":216,"date":"2025-07-05T09:20:19","date_gmt":"2025-07-05T09:20:19","guid":{"rendered":"https:\/\/piotrfiderkiewicz.pl\/?p=216"},"modified":"2025-07-05T09:20:24","modified_gmt":"2025-07-05T09:20:24","slug":"gdzie-ginie-90-firmowej-wiedzy","status":"publish","type":"post","link":"https:\/\/piotrfiderkiewicz.pl\/index.php\/2025\/07\/05\/gdzie-ginie-90-firmowej-wiedzy\/","title":{"rendered":"Gdzie ginie 90 % firmowej wiedzy?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"ember798\"><strong>Niewykorzystane z\u0142oto my\u015blenia wizualnego w biznesie i zarz\u0105dzaniu jako\u015bci\u0105<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember799\">1. Obraz bije tekst na g\u0142ow\u0119<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember800\">Tw\u00f3j m\u00f3zg zu\u017cywa a\u017c <strong>\u2154 energii na rejestrowanie i przetwarzanie obraz\u00f3w<\/strong>, bo tak trenowali\u015bmy go od czas\u00f3w jaskiniowc\u00f3w \u2013 a czyta\u0107 nauczy\u0142 si\u0119 dopiero wczoraj w skali ewolucji . Nic dziwnego, \u017ce prosty znak \u201e\u26d4\ufe0f\u201d na drodze rozumiemy szybciej ni\u017c pi\u0119ciolinijkowe ostrze\u017cenie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember801\">2. Gdzie biznes traci najwi\u0119ksz\u0105 szans\u0119<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spotkania<\/strong> \u2013 notujemy s\u0142owo za s\u0142owem, a potem\u2026 nikt do notatek nie wraca.<\/li>\n\n\n\n<li><strong>Procedury<\/strong> \u2013 ISO 9001 czy EHS to cz\u0119sto \u201e\u015bciana tekstu\u201d. Pracownik patrzy i <em>odp\u0142ywa<\/em>.<\/li>\n\n\n\n<li><strong>Raporty KPI<\/strong> \u2013 liczby bez kontekstu przypominaj\u0105 tablic\u0119 Mendelejewa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember803\">Tymczasem kilka <strong>strza\u0142ek i ramek<\/strong> potrafi poprowadzi\u0107 odbiorc\u0119 jak drogowskazy na autostradzie Flipcharttelling 2025, a zasada <em>ograniczonego pola<\/em> (kluczowe elementy w lewym-g\u00f3rnym rogu) sprawia, \u017ce czytelnik wie, od czego zacz\u0105\u0107 lektur\u0119<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-197\" srcset=\"https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=1320%2C1320&amp;ssl=1 1320w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/06\/A4E3869B-156B-4B49-A0CC-866F80C12B40.jpeg?w=2048&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember804\">3. Zarz\u0105dzanie jako\u015bci\u0105: SOP-y 2.0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember805\">Wyobra\u017a sobie instrukcj\u0119 mycia r\u0105k w restauracji:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ikonka kranu + r\u0119ki<\/strong> zamiast akapitu o \u201esp\u0142ukaniu zanieczyszcze\u0144\u201d.<\/li>\n\n\n\n<li><strong>Ramka \u201cCzas 20 s\u201d<\/strong> jak minutnik na jajka.<\/li>\n\n\n\n<li><strong>Chmurka dialogowa<\/strong> z pytaniem kontrolnym (\u201eCzy u\u017cy\u0142e\u015b myd\u0142a?\u201d) .<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember807\">Audytor widzi proces na jednej kartce, a pracownik uczy si\u0119 w 30 sekund, nie w 30 minut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember808\">4. \u201eNie umiem rysowa\u0107\u201d to mit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember809\">Autor FlipchartTelling\u00ae przypomina: <strong>rysowa\u0107 mo\u017ce ka\u017cdy<\/strong> \u2013 wystarczy kropka, linia i owal . To jak klocki LEGO: z siedmiu element\u00f3w zbudujesz wszystko, od schematu maszyn po map\u0119 ryzyka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember810\">5. Jak zacz\u0105\u0107 ju\u017c dzi\u015b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember811\">KrokCo zrobi\u0107Domowa analogia1Narysuj <strong>7 podstawowych kszta\u0142t\u00f3w<\/strong> (kropka, linia, \u0142uk, owal, fala, \u0142amana, wielok\u0105t) Jak rozgrzewka przed biegiem2Zastosuj zasad\u0119 <strong>lewy-g\u00f3rny<\/strong> \u2013 tam trafia wzrokUk\u0142ad produkt\u00f3w na p\u00f3\u0142ce w sklepie3Dodaj <strong>ikon\u0119 akcji<\/strong> (strza\u0142ka) do ka\u017cdego krokuStrza\u0142ka \u201eEXIT\u201d w kinie4U\u017cyj <strong>ramki lub kontenera<\/strong> dla grupy danychPude\u0142ko na narz\u0119dzia: wszystko w jednym miejscu5Ko\u0144cz grafik\u0119 pytaniem (\u201eCo poprawisz jutro?\u201d)Post-it na lod\u00f3wce: \u201eKupi\u0142e\u015b mleko?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember812\">6. Efekt uboczny? Lepsze relacje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember813\">Rysunek w\u0142\u0105cza emocje i obie p\u00f3\u0142kule m\u00f3zgu naraz, dlatego ludzie <strong>zapami\u0119tuj\u0105 wi\u0119cej i ch\u0119tniej z Tob\u0105 dyskutuj\u0105 &#8211; <\/strong>Flipcharttelling 2025.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember814\">Call to Action<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember815\">We\u017a kartk\u0119, narysuj sw\u00f3j <strong>najd\u0142u\u017cszy proces jako\u015bci<\/strong> w trzech ikonach i wrzu\u0107 w komentarzu. Poka\u017cmy, \u017ce biznes mo\u017ce by\u0107 tak prosty jak instrukcja sk\u0142adania mebli z IKEA! \ud83d\udcac\ud83d\udd8d\ufe0f<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/41264C7B-3238-4E4E-B848-64D1DFB9B510.jpeg?resize=1024%2C715&#038;ssl=1\" alt=\"\" class=\"wp-image-218\" srcset=\"https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/41264C7B-3238-4E4E-B848-64D1DFB9B510.jpeg?resize=1024%2C715&amp;ssl=1 1024w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/41264C7B-3238-4E4E-B848-64D1DFB9B510.jpeg?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/41264C7B-3238-4E4E-B848-64D1DFB9B510.jpeg?resize=768%2C536&amp;ssl=1 768w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/41264C7B-3238-4E4E-B848-64D1DFB9B510.jpeg?resize=1536%2C1073&amp;ssl=1 1536w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/41264C7B-3238-4E4E-B848-64D1DFB9B510.jpeg?resize=2048%2C1431&amp;ssl=1 2048w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/41264C7B-3238-4E4E-B848-64D1DFB9B510.jpeg?resize=1320%2C922&amp;ssl=1 1320w, https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/41264C7B-3238-4E4E-B848-64D1DFB9B510.jpeg?resize=600%2C419&amp;ssl=1 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Niewykorzystane z\u0142oto my\u015blenia wizualnego w biznesie i zarz\u0105dzaniu jako\u015bci\u0105 1. Obraz bije tekst na g\u0142ow\u0119 Tw\u00f3j m\u00f3zg zu\u017cywa a\u017c \u2154 energii na rejestrowanie i przetwarzanie obraz\u00f3w, bo tak trenowali\u015bmy go od czas\u00f3w jaskiniowc\u00f3w \u2013 a czyta\u0107 nauczy\u0142 si\u0119 dopiero wczoraj w skali ewolucji . Nic dziwnego, \u017ce prosty znak \u201e\u26d4\ufe0f\u201d na drodze rozumiemy szybciej ni\u017c &#8230; <a title=\"Gdzie ginie 90 % firmowej wiedzy?\" class=\"read-more\" href=\"https:\/\/piotrfiderkiewicz.pl\/index.php\/2025\/07\/05\/gdzie-ginie-90-firmowej-wiedzy\/\" aria-label=\"Dowiedz si\u0119 wi\u0119cej o Gdzie ginie 90 % firmowej wiedzy?\">Dowiedz si\u0119 wi\u0119cej<\/a><\/p>\n","protected":false},"author":1,"featured_media":217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[44],"tags":[67,66,29,34,65,42],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flipchartteling-dla-opornych","tag-eudr","tag-fsc","tag-myslenie-wizualne","tag-notatki-graficzne","tag-pefc","tag-rysunek-biznesowy"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/piotrfiderkiewicz.pl\/wp-content\/uploads\/2025\/07\/F0BC45E8-F484-4100-9FF7-E2755D41F3D1.jpeg?fit=1920%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":1,"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/posts\/216\/revisions\/219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/media\/217"}],"wp:attachment":[{"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/piotrfiderkiewicz.pl\/index.php\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}